Sunday, April 5, 2015

Sunday's Links to Writing & Marketing Blog Posts

By: Jeff Goins

“If you don’t like my book, I’ll buy it back from you.”

That’s what I tell every single negative Amazon review I’ve ever responded to.

If you bought a car and it didn’t work right, you’d bring it back to the dealership. If you bought a cell phone, and it didn’t do all the amazing things the ad said it would do, you’d want a refund. Right?

So why don’t authors do this with their books when people don’t like them?

I would never want someone to keep a book that didn’t live up to the promises I made as the author. Which is why I tell people, “If you buy one of my books and don’t love it, send me your Paypal address, and I’ll pay you back..” I’d rather get the book into the hands of someone who might love it.

Yes, this is a little risky, but I think every author should do this. Why not give your readers the kind of guarantee they deserve? If you don’t love this book, I’ll give you your money back. Do you really want to make a royalty off someone who doesn’t love your work? That just seems wrong.

Offering dissatisfied readers a refund just makes sense. Here’s why:

. . .

Read the full article HERE!

If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. 3 Crucial Principles Of Storytelling You Can Learn From Kevin Spacey + House Of Cards
  2. What Social Media Means for Your Marketing | Infographic
  3. Quit Being A Commodity: How To Get Visibility And Stand Out
  4. How Now Shall You Write? - Books & Such Literary Management
  5. The Promise Every Author Should Make
  6. 10 Tools to Help You Keep Writing | Write to Done
  7. 10 Inspiring Statistics About Self-Publishing | Wise Ink's Blog for Indie Authors about Self-Publishing
  8. 7 Tips On Balancing Your Fame And Personal Life - Marketing Tips For Authors
  9. Author, Jody Hedlund: Why It's Perfectly Okay Not To Pursue Publication
  10. 9 LinkedIn Publishing Tips That Can Build Your Audience
  11. Anne R. Allen's Blog: The 10 Commandments of Highly Productive Professional Writers
  12. 10 Ways for Authors to Handle Bad Reviews | Indie Author News
  13. How the WordPress Philosophy Can Help You Write a Masterpiece
  14. Show What Your Character Is Feeling and Thinking (and Do It Like a Writer, Not a Director) -
  15. Karen Woodward: Mistakes of a Beginning Writer
  16. Author Entrepreneur: Increase Your Revenue | The Creative Penn
  17. Five Terms Related to Submitting a Manuscript
  18. The Real Price of a Strategy Shift | The Passive Voice |
  19. Before it was vanity, there was self publishing – BookBaby
  20. Aimee L. Salter: The Best (and Funniest) Explanation of Book Design You'll Ever See
  21. Writability: What I’ve Learned From My Social Media Presence
  22. Is it Reflecton, Interior Monologue or Introspection? | Gail Gaymer Martin
  23. The Writer’s Mantra – Tweaked | Tried and true tips to jump start the imagination...
Happy writing and running, Kathy 

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