Friday, April 3, 2015

Friday's Links to Writing & Marketing Blog Posts

By: Kim Lambert

Authors like writing (that’s a given).  Most authors don’t like marketing (almost a given!).  But, sigh…, we have to do marketing if we want our books to be a success.

So how do we know what marketing to do, what words to use, when to use them, where to market in what way?  Most people just guess, or ask someone else who has had reasonable success.  That’s OK, but it’s not exactly a solid, well planned approach.

To get the best results, authors need to understand sales theory (Wait!!! Don’t stop reading and run away in horror, it’s worth knowing, I promise!).  People who sell for a living are taught this sort of thing, but others, for whom selling is a side effect of what they really want to do (like authors) are not – it does not occur to them that they need to know, and it usually does not occur to anyone to teach them.

Understanding this will help you, not just once you have finished a book, but also in designing / planning / plotting your book in the first place, to give it a much better chance of selling well.  So, here is an overview of sales theory, as it applies to authors.

Why do people buy things?

Let’s start with the core question: “Why do people buy things?”

Just sit with that for a minute, and think about it.

I bet that you came up with a list of things, about twenty reasons, or more – right?

What if I told you that there was only one reason?  That’s right, just one!  Do you want to know more?  (See I told you that this sales theory stuff would be worth it!)

Here it is – People buy things as pain relief.

What??? What does that mean??? I can hear you saying.

Let me explain. 

. . .

Read the full article HERE!

If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. How to Find Images for Your Book Marketing Campaigns - by @DianaUrban at @BookBubPartners #bookmarketing #pubtip
  2. How to Optimize Social Media Images | Social Media Examiner
  3. Ruby Slippered Sisterhood » Why YA?
  4. BookMarketingBuzzBlog: Why Book Publicists Won’t Work On A Royalty-Sharing Basis
  5. Fiction University: Grammarly’s Editing Software – How Helpful Is It?
  6. When You Know It’s Time to Move On - Elizabeth Spann Craig
  7. Writer Unboxed » The Evolution of an Author Website
  8. BookMarketingBuzzBlog: 57 Twitter & Social Media Tools For Authors
  9. Publishing ... and Other Forms of Insanity: Neil Gaiman on Writing: "Your first draft doesn't count."
  10. Muffle Your Muse – Kobo Writing Life
  11. Secrets of Bestselling Indie Authors: Crunching the Data | Alexis Radcliff |
  12. The Write Type - Multi-Author Musings: Scratching That Itch
  13. Sales Theory for Authors | Book Marketing Tools Blog
  14. Where are all the Children’s Books? | chrismcmullen
  15. What the heck is the Inciting Event? |
  16. Authors and Goodreads | Glass Highway | Steven Ramirez
  17. How to Improve Your Amazon Book Description & Metadata | Jane Friedman
  18. Amazon Kindle Direct Publishing: Get help with self-publishing your book to Amazon's Kindle Store
  19. The Randy Ingermanson Interview -
  20. #52: How to Use Short Video Clips on Facebook - Amy Porterfield
  21. Self-Publishing: Prioritizing Fast, Cheap, and Good | Jami Gold, Paranormal Author
Happy writing and running, Kathy 

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