Friday, December 12, 2014

Friday's Links to Writing & Marketing Blog Posts

By: Heidi Cohen

Understand Your Millennial Customer or Lose Her Business

Aged 18 to 33, millennials represent a key marketing demographic. Millennial buyers are projected to spend an annual $1.4 trillion by 2020 according to Accenture.

More important for marketers: millennials are passing through important lifecycle events, such as starting their first jobs, getting their first home, and getting married that involve major purchases.

To succeed, take a page from real life Mad Man, David Ogilvy, who said, “You wouldn’t tell lies to your own wife. Don’t tell them to mine.” (Here are 5 lessons from David Ogilvy.)


Because 40% of US millennials aged 25-34 don’t trust advertising according to Initiative.

To better understand this key buying segment, here’s what US millennials are like according to Pew Internet Research:

Read the full article HERE!

If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. Fanfiction and Fandoms: A Primer, A History - Publishing Trends
  2. 6 Steps to Researching a Story — Guest: Tracy L. Ward | Jami Gold, Paranormal Author
  3. The Millions : I Just Didn’t Like Her: Notes on Likeability in Fiction
  4. Julie Musil: Small Publishers: Myths Busted Here
  5. 6 Ways to Jump on Holiday Book Sales | Writers In The Storm
  6. Podcasts and More!
  7. Five Signs You May Be Sabotaging Your Writing Career - Writer's Relief, Inc.
  8. David Farland’s Kick in the Pants—Brainstorming a Scene
  9. 5 Self-Publishing Lessons I Learned Between Books #2 & #3 | Molly Greene: Writer
  10. What Does It Take to Become a Full-Time Indie Author? | Lindsay Buroker
  11. Martha Alderson aka Plot Whisperer: Characters in Action-Driven Novels and Those in Character-Driven Stories
  12. 9 Steps to Compelling Contagious Content for Your Social Media Marketing
  13. Seth Godin on The Bestseller Effect | Book Marketing Bestsellers
  14. Get Social Media Right: Five Things you Just Can’t Miss : @ProBlogger
  15. Facebook, Twitter, Pinterest and Instagram: The History of #SocialMedia - #infographic
  16. You Just Launched a Book. Now What? | Your Writer Platform
  17. Writer Unboxed » What Your Writer’s Resume Says About Your Chances for Recognition
  18. You Can Boost Your Creativity By Looking At Art | The Passive Voice |
  19. The Write Type - Multi-Author Musings: The Ongoing Gender Imbalance Debate
  20. Why and How to Copyright Your Self-Published Book - Marcy Kennedy
  21. What You Need To Sell More Books -- Basic Overview
  22. How To Use Social Media To Attract Millennial Buyers - Heidi Cohen
  23. Ask Jami: How Can We Make a Story Believable? | Jami Gold, Paranormal Author
  24. I made an ACX audiobook—now what do I do? - Laura E. Kelly
  25. How to Promote Your Titles & Get on Audible’s Merchandising Radar – Part 1 | Audiobook Creation Exchange Blog (ACX)
Happy writing and running, Kathy

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