By: L.A. Lewandowski
Why should authors care about Pinterest? I considered this question as I stared at the blank Word document. Should I try to convince you that fifteen minutes a day several times per week pinning and interacting on the site could find you new readers for your work? I have always liked a challenge.
The last time I looked I had 1783 followers on the main page of my profile. This isn’t a huge number by Pinterest business standards. I am connected to pinners who have over fifty thousand followers. You must admit that is a big number. How did they gain so many followers? Are they celebrities? No, they are business people who recognized early on the unique draw of this social media site.
For authors, Pinterest provides the opportunity to add a visual aspect to the written one, and attract a new group of readers to your books. You can create a board that contains video and pins of places your characters visit. You can post the recipes they eat. You can use these boards to attract a different set of readers to your work.
Pinterest is like any other social media site. A new user needs to take a little time to understand what works and what doesn’t. One of the biggest mistakes I’ve seen on author profiles is having only one board, My Books, for example, with the cover of the book repinned every time the book is reviewed or promoted. At a minimum a main profile page should contain three boards so that the first line of boards is filled out. This is visually pleasing.
What type of boards are popular and will help an author’s pins to be repinned?
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If you missed my writing & marketing tweets and retweets yesterday, here they are again:
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