By: Jason Kong
If you’re like most authors, you believe marketing isn’t relevant until your story is close to being published.
Strategizing a few weeks before the release date seems sufficient, or maybe a few months if you’re really planning ahead. Marketing, after all, is only a post-publication activity.
Except it’s not true. If marketing is the ability to connect your fiction with the people who want it, then your big chance was way before the launch. The window to take advantage started and ended when your writing process did.
Why? Because the most powerful marketing for a storyteller are the stories themselves.
Books that sell themselves
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If you missed my writing & marketing tweets and retweets on Wednesday and Thursday, here they are again:
- Books that sell themselves: "Weave a tale that resonates with a select few, and they’ll start spreading the word." http://ow.ly/sbH2H
- "... there is no one who can write the stories you can. If you do not write them, the stories will die." http://ow.ly/sbH3Z
- Save your dynamic action verbs like “slam,” or “jolt” or “roar” for action scenes when they’ll have the most impact http://ow.ly/sbH6G
- How to Meet Our Goals in 2014 | Elizabeth Spann Craig http://ow.ly/sbHag
- Get Your Tone Right http://ow.ly/sbHck "Tone is the atmosphere that holds a story together; it permeates the narrative..."
- Characters in Opposition http://ow.ly/sbHgW "The story belongs to your protagonist, but it is shaped by your antagonist"
- "Music has magical creative properties. As a writer, you should be taking advantage of it." http://ow.ly/sbHwI
- Do You Need a Social Media Manager? http://ow.ly/sbHFY “Real people like real people. And what makes people real? Personality.”
- 3 Steps to Dominate your Niche with a Blog http://ow.ly/sbHMh "Content is at the core of everything you will do to market your books."
- "Audiences will believe your story as long as it meets their expectations." http://ow.ly/sbHRL Post 2 in The Suspension of Disbelief
- Textual Analysis is a way of looking at how authors create certain moods & feelings http://ow.ly/sbId1 Are you hitting the right tone?
- "Narrative, simply put, is story--the trunk of the writer's work." http://ow.ly/sbIuo 10 Branches of Narative's Tree
- Are you wondering what changes and trends are coming to social media marketing in 2014? Read this post. http://ow.ly/sbIC2
- 7 ways to cut a novel without losing anything important | Nail Your Novel http://ow.ly/sc3Ug
- Why Procrastinators Procrastinate | The Passive Voice | http://ow.ly/sc6bD
- "First, they must understand they are marketers and promoters, not just writers." Interview With Book Marketer http://ow.ly/sc6eI
- "The novel you’re working on has the potential for greatness. Today’s the day to discover it.." Novel Resolutions http://ow.ly/sc6js
- "When we’re passionate about something, we are authentic—our interest is true." Why Authors Should Avoid... http://ow.ly/sc6Su
- "Novelist who hate marketing but want to become bestselling authors." 14 Publishing Predictions for 2014 http://ow.ly/sc6YW
- 10 Easy Writing Resolutions for 2014 - Helping Writers Become Authors http://ow.ly/sc7wj
- 2 ways you can focus the final line of your novel or short story http://ow.ly/scN4k It's like the final note of a symphony.
- "Google loves unique content" ~ 6 Tips to Rank High in Google's Search Engine http://ow.ly/scNTA
- "It takes a village to promote a book" ~ BookMarketingBuzzBlog: Making Your Book More Promotable http://ow.ly/scO3j
- Happy endings are a reminder that even in the saddest hours, pure joy may be waiting! "The School of Happy Endings" http://ow.ly/scOp5
- "Theme is the larger subject that a story is about." Story Game Bonus: Theme http://ow.ly/scOGf
- How to Start and Build a Profitable Podcast with John Dumas — Amy Porterfield http://ow.ly/scPSu
- Janet Reid, Literary Agent: Question: I reviewed that book, will you remember? http://ow.ly/scQ2B
- Novelists: Hatch a Stronger Story Idea in 2014 http://ow.ly/scQ90 @Storyfix
- Finish Your Novel (pt.2) http://ow.ly/scQHW "Beginning a book is a thrilling experience.. Finishing one is much more difficult."
- The Future Of Social Media And Why Speed Is of The Essence http://ow.ly/scQSW
- The Importance of Relationships and Community When Starting Your Own Business http://ow.ly/scT0y
- 5 Ways to Blog From Your Mobile Device | Social Media Examiner http://ow.ly/scThS
- Ultimate List of Hashtags for Authors (205 Author Hashtags) http://ow.ly/scZI4
- Predictions For Book Publishing In 2014: Cutting-Room Floor Edition - Forbes http://ow.ly/sd42n
- Reading literary fiction improves empathy, study finds | Books | theguardian.com http://ow.ly/sd5H8
- Get Bloggers to Promote Your Book | Selling Books http://ow.ly/sd5Uk
- Brave New Bullying: Goodreads Gangs, Amazon Attacks—What Are Writers to Do? | Kristen Lamb's Blog http://ow.ly/sdhyB
- "Everything you say on social media is a moment of truth – it’s your opportunity to engage and inspire." http://ow.ly/sdlNi
- 10 Best Social Media & Social Selling Infographics From 2013 http://ow.ly/sdm1r
- If You Want to Have a Great 2014, Spend an Hour Doing This http://ow.ly/se00u
- 2014 Reboot: Find Motivation and Inspiration to Blog Better This Year : @ProBlogger http://ow.ly/se07X
- 11 Essential Ingredients Every Blog Post Needs [Infographic] - Copyblogger http://ow.ly/se0b2
- The Woes of Facebook – Where Else to Follow Me | The Passive Voice | http://ow.ly/se0j4
- What Should I Tweet? 8 Places to Find Fantastic Content [SlideShare] http://ow.ly/se0rG
- Getting Started: Cover Art for Self-Publishers » Leslie Lee Sanders http://ow.ly/se0zH