No one can buy a book they’ve never heard of.
So, how do readers hear about books? Everyone likes to say it’s word of mouth, but it’s not possible to tell a friend about a book until you’ve heard of it yourself.
That’s where publicity and marketing come in. What’s the difference between the two? Marketing is paid placement on blogs, radio, TV, newspapers, etc. These show up as ads, advertorials, promotions, blog tours, and more. With marketing, if you pay for it, it shows up. You hire a marketing company and they buy the space. The attention is guaranteed to be there.
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If you missed my writing and marketing tweets and retweets yesterday, here they are again:
- Now Available: Report Two of Consumer Attitudes Toward E-Book Reading, Volume 4 http://ow.ly/qVud8
- Self-Publishing Has Become Main Stream | Marketing Christian Books http://ow.ly/qVuQP
- Author, Jody Hedlund: Author Marketing: Having Multiple Strategies http://ow.ly/qVv4b "The key is to think outside the box. Stay relevant."
- Are You a Marathoner, a Sprinter, or a Procrastinator About Work? | LinkedIn http://ow.ly/qVvXx
- 8 Tips to Stop Procrastinating. « The Happiness Project http://ow.ly/qVw2u
- The Illusion of Meaning: Clichéd Scenarios - Writer's Relief, Inc. http://ow.ly/qVx6B
- How to Draw People to Your Facebook Page Again and Again | Social Media Examiner http://ow.ly/qVxlu
- Holiday Crunch Time! How to Sell More Books Before Christmas. | Penny C. Sansevieri http://ow.ly/qVy7T
- Understanding Book Distribution (Part 1: Digital) | Book Marketing Strategies and Tips For Authors http://ow.ly/qVyIA
- The Other Side of the Story: Real Life Diagnostics: How POV and Narrative Distance Affects Telling http://ow.ly/qVzpp
- The Difference Between Marketing & Publicity by M.J. Rose & Randy Susan Meyers http://ow.ly/qVzYQ
- The Writers Alley: Don’t Leave Your Reader Behind: How to Tackle Internal Transitions (plus a giveaway!) http://ow.ly/qVAiv
- RT @elizabethscraig: Writing and the Balancing Act:http://t.co/52OYwhDYCy
- What You Should Know Before Publishing Your First Ebook http://ow.ly/qVAuK
- RT @Janice_Hardy: Wrestling with reader expectations and cliche http://t.co/dSM8JlMyFE @JulietteWade
- RT @WritersRelief: Ever worry about getting your masterpiece copyrighted? Check this out: http://t.co/cvDlruQuPB
- 2 Must-Dos to Make Your Book Marketing Infinitely Easier | Your Writer Platform http://ow.ly/qVB6D
- 5 Book Promotion Tactics That Really Work! | Molly Greene: Writer http://ow.ly/qVBpE
- Pricing for Launch: Book 1 in a New Series, Go High or Low? | Lindsay Buroker http://ow.ly/qVBJE
- 5 Reasons Why Blogging is Not Working for Your Business : @ProBlogger http://ow.ly/qVCh9
- The Many Uses of John http://ow.ly/qVDSZ Daily Writing Tips
- Five Things Every Literary Writer Can Learn From Commercial Fiction | grub street daily http://ow.ly/qVFE0
- What Does the Book Business Look Like on the Inside? | The Passive Voice | http://ow.ly/qVGqM
- The eBook Author's Corner: Ebook Marketing: Boxed Sets are Gaining Exposure and Sales http://ow.ly/qWaY0 @jimhbs
- How to Write a Character Who is Nothing Like You http://ow.ly/qWLmC
- 5 Threats To Your Security When Using Social Media - AllTwitter http://ow.ly/qWVUP
- Developing Characters—Getting Started | Mystery Writing is Murder http://ow.ly/qWXbW
- The Other Side of the Story: Real Life Diagnostics: How POV and Narrative Distance Affects Telling http://ow.ly/qWXlT
- The Heart of Great Stories—How to Create Clear, Interesting Character OBJECTIVES | Kristen Lamb's Blog http://ow.ly/qWXwA
- Julie Musil: Marketing Your Independently-Published Novel http://ow.ly/qWXIN
Happy writing & running, Kathy