18 Links to Writing & Marketing Blog Posts

Creating a USP for your book

By Clive Eaton @CliveEaton

USP stands for Unique Selling Proposition (or Unique Selling Point). It is about differentiating your product (in this case a book) from the rest.

Consider this question. Why should someone buy YOUR book? What makes it different from all the other books in your chosen genre? Sadly, if you don't know, then how is your potential reader? So far that's more questions than answers, but let's look at a few things we can consider.

In an earlier post I discussed the importance of a book cover. The right cover does sell a book, or at least grabs the attention of a potential reader. So how can you differentiate between your book and others, if both have similarly attractive covers? Most book covers on the Internet are flat two-dimensional images. By producing a 3D cover, and perhaps adding a review, you can make the book stand out. Below are two views of the cover of my book - The Pyramid Legacy. The one on the left is the standard flat two-dimensional image I have to use on Amazon, but the one on the right is a 3D version, complete with a book review, which I use on my website, and any other site which will accept 3D images.

Click here to read the complete article (see #1 below) 

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If you missed my writing & marketing tweets and retweets yesterday, here they are again: 

1. Marketing Tips for Authors: Creating a USP for your book by @CliveEaton http://ow.ly/jM11Y
2. How to Add a Twitter Widget http://ow.ly/jM9h5
3. 5 Ways First Pages Go Wrong | Withholding information | http://ow.ly/jMyVJ | via @FictionNotes
4. Complacency – A Path Authors Should Never Tread with Handsome Hansel http://ow.ly/jMCI9 
5. Carol Bodensteiner Talks Public Relations and How to Write a Memoir and the processing of writing http://ow.ly/jMEOM via @AuthorFeast
6. 5 Smart Ways to Use Google Analytics http://ow.ly/jMFq5 via @sitepointdotcom
7. How to Get the Most Out of a Writing Class: http://t.co/wAJH0NJyPg @michelledseaton RT @elizabethscraig
8. Ebook Boxed Set Tips and How Tos: http://t.co/S77vA3vvGS @ddscottromcom RT @elizabethscraig 
9. How to Build an Online Audience: http://t.co/Tc7rtUDGgm @manon_eileen RT @elizabethscraig
10. How to (Really) Make $1,000,000 Selling E-Books – Real-World Case Studies http://ow.ly/jN6P5
11. Surviving Submissions http://t.co/1r0vQxVCBq @GrubWriters RT @janice_hardy
12. How Busy People Can Find More Time for Reading: http://t.co/1xvqAnnGix @JodyHedlund RT @elizabethscraig
13. How To (Really) Sell Your Novel - The Shocking Truth http://ow.ly/jN7z5
14. How Are People Actually Spending Their Time On Mobile? [INFOGRAPHIC] http://ow.ly/jN7Ms
15. Ten Secrets To Write Better Stories http://ow.ly/jN7WT via @write_practice
16. Can a Place have a Pulse? http://ow.ly/jN8b1 via The Writers Alley
17. How Often Do Amazon Rankings Update? http://ow.ly/jNuow
18. Notes from Tabor Lane: 18 Links to Writing & Marketing Blog Posts http://ow.ly/jNUoX 

I’m always looking for great content to share. If you have a writing and/or marketing blog, or have a favorite that you visit often, please leave a link in the comment section. Thanks for stopping by.

Happy writing & running, Kathy

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