Saturday, April 30, 2016

Saturday's Links to Writing & Marketing Blog Posts

By: C.S. Lakin

This month, with the launch of my highly anticipated online course, I’ve been directing your attention to the need to understand and target genre.

Why is this important? Because all too often writers work hard to pen a novel without any thought to genre. Sure, they might know they’re writing a mystery or a fantasy novel, but they haven’t thought of the end goal—which is to get that book in the hands (or onto the ereader device) of the audience they are writing for.

When asked “Who is your audience? Who are you writing this book for?” many writers really don’t know. Sure, they hope those mystery lovers will love their book. But if those writers haven’t done their homework and studied iconic novels in that genre, their books aren’t going to quite fit. Kind of like Cinderella’s stepsisters trying to force that tiny glass slipper onto their big fat feet.

Why is this a problem? Because, as I mentioned in last week’s post, you’re creating a product and hoping that product meets reader expectations. If you target a wide audience by labeling your novel merely as “mystery,” you’re generalizing, and hence competing with hundreds of thousands of other books.

For best success, you don’t want to cast a wide net (and get tangled with all the other thousands of nets out there). You want to narrow your aim and target a niche readership hungry for a certain type of story. Sure, you might pull in other readers in the process, but the more you narrow in on a niche audience, the better chance you have for bigger sales.

Right, it’s not all about sales. But, face it—if your books sell well and get rave reviews from your targeted readership, word will spread. More readers will find and love your books. And that’s what every writer wants—a happy, satisfied audience.

And the best way to learn to target a niche genre is to deconstruct books in that genre.

So, What’s Deconstructing All About?

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To read the rest of the post, click here:


If you missed my latest writing and marketing tweets, here they are again:
Happy writing and running, Kathy

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