By: Author Marketing Experts, Editor
Newsletters seem very 1990’s don’t they? They don’t have the flash of “new media” or the shimmer of a shiny new social media site just waiting to be discovered. What they do have, however, is visibility. In some cases, more visibility than you’re getting on all of your social media sites combined.
I speak at a lot of writer events and in the last year, the buzz has really increased around the need for a newsletter. Why? Well, Facebook has declined
in reach; in some cases
only 1% of your posts reach your fans. If you’re not paying for placement on
Facebook, it’s very likely your stuff isn’t being seen. With everyone on sites
like Pinterest, LinkedIn, and Twitter (which also will start monetizing posts)
it’s really hard to get your audiences’ attention.
If used correctly, newsletters can be a great way to get your message out there, offer helpful advice, keep people in your marketing funnel, or simply remind them of who you are. We’ve had our newsletter for fourteen years, and it’s been a solid way to stay in front of our audience; educate them about their market; and what we do as a company. Candidly, I would consider getting rid of a lot of things, but never our newsletter. It’s often the single biggest business driver
company. It’s not easy, it requires work, but the rewards are tremendous.
Here’s how you can make your newsletter work for you:
- Don’t have to be long: Some authors use their newsletter to “check-in” with their audience with a brief (500 word) update. Your market will dictate how long or short your newsletter should be.
- Are consistent, professional, and on point: . . .
To read the rest of the post, click here:
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- Writing Research | Self-Publishing Advice from The Alliance of Independent Authors http://ow.ly/S8XLl
- How Your Newsletter can get you More Readers http://ow.ly/S8XPo
- Creating Space by Hugh C. Howey http://ow.ly/S8XVo "More barriers are being broken down and the rubble of former walls..."
you sign up for
SELF- efrom Library Journal? - Build Book Buzz http://ow.ly/S8Y9t
- What does it take to be a successful Indie writer? | Indies Unlimited http://ow.ly/S8YbO
- Flat book cover design: Why do all the summer novels have the same look? http://ow.ly/S8Yge
- How to Bond With Your Readers | Write to Done http://ow.ly/S913w
- Fiction University: I Meant to do That: Three Things Die Hard Can Teach us About Seamless Plotting http://ow.ly/S919o
Writability: On Trying Something New http://ow.ly/S91cD
- Creating a Home Office That Works http://ow.ly/S91iZ
- How the WordPress Philosophy Can Improve Your Writing http://ow.ly/S91T9
- Harvard linguist points out the 58 most commonly misused words and phrases | The Passive Voice | http://ow.ly/S91Y5
- Editing Mistakes: How Forgiving of a Reader Are You? | Jami Gold, Paranormal Author http://ow.ly/S92aO
- The Evolving Literary Agent: What Savvy Writers Need to Know | WritersDigest.com http://ow.ly/S93qz
P.S. I’m doing a series of answers to readers’ questions on my
page. Stop by and discover which of my books have my favorite characters, scenes, incidents,
etc. Today's question is: “In my three books, what is my favorite incident.”