By: Sandra Beckwith
uPublishU at Book Expo America as a speaker at the end of May, I sat
in on several excellent panel presentations. One that I found particularly
helpful shared the results of testing that BookBub has done on the text used to
describe books offered for sale in its daily newsletters.
The company did A/B testing of different text elements. A/B testing basically means that they sent newsletters with “copy A” to one part of their list and
newsletters with “copy B” to another part of the list, and then compared sales
results for each version. Each A/B mailing tested a different variable.
The results are fascinating – and they will help you as you write the text for your Amazon sales page, your website, your book announcement press release, your e-mail announcement, and other promotional materials that will help you sell more books, too!
Here are the lessons from BookBub’s research:
Quotea person, not a publication. When adding a blurb to your description (“A must for your beach read bag!”), quote an author, not a publication. Tests showed that descriptions with an endorsement froman individual sold more books than descriptions with blurbs from the press, such as Publishers Weekly.
- Help your target audience see themselves in your description. “If you love thrillers, don’t miss this action-packed read!” sold more books than “An action-packed read!” In other words, tell sweet romance readers, history lovers, etc., that your book is for them. Don’t force them to figure it out for themselves.
- For historical fiction, add a time period. Again, you’re helping your target audience by saying, “This is for you.”
- Tell people you have good reviews. Citing the number of Goodreads reviews sold more books than not referencing them at all. I have to admit that this trick does work with me. I buy through BookBub regularly and when I see that there were 500 five-star reviews on Amazon, I pay attention.
you’ve got reviews on Amazon and Goodreads, reference the higher number. In the
example presented, the description that referred to more than 1,000
give-star reviews on Goodreads sold more books than the description that referenced more than 150 five-star reviews on Amazon. It’s the number of good reviews then, not the siteof the reviews, that matters.
- Include awards. If your book won an award, mention it. You’ll sell more books.
Here’s what didn’t matter:
. . .
Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- How Self-Published Authors Can Distribute to Libraries http://ow.ly/P56hG
- Anne R. Allen's Blog: 10 Tips for Choosing the Right Book Title in the E-Age http://ow.ly/P5amu
- What’s Your Book Marketing Plan? 6 Crucial Steps to Include http://ow.ly/P5b3J
- 9 Secrets to Selling More Books | Small Business PR http://ow.ly/P5b7K
- Planning a Book Launch Party (Online or Off!) — Guest: Tamar Hela | Jami Gold, Paranormal Author http://ow.ly/P5biP
- How to Use LinkedIn Showcase Pages for Business Social Media Examiner http://ow.ly/P5hqM
- Book Cover Design Behind the Scenes by Dane Low — The Book Designer http://ow.ly/P5hHQ
- What to Do When You Run Out of Creative Steam http://ow.ly/P5ioK
- The 2 Deep, Dark Secrets of High-Producing Novelists | Live Write Thrive http://ow.ly/P5j5s
Mythcreants» Five More Star Trek Technologies Taken to Their Logical Conclusion http://ow.ly/P5kH7
- Six Magic Phrases You Can Use to Sell More Books - Where Writers Win http://ow.ly/P5kVm
Happy writing and running, Kathy
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