By: Diana Urban
Ebook price promotions can be a great way to drive sales, boost revenue, and build buzz for an author. To run a price promotion, you simply discount one of your books across retailers for a limited amount of time. The aim is to generate interest among bargain ebook buyers, 95% of whom are willing to take risks on new authors when they can try them out at a lower price point. When these readers discover an author they love, they become lifelong fans who are happy to pay full price for other books by that author.
Before running a price promotion, publishers and authors should be clear on exactly what goal they’re trying to achieve. Depending on this goal, the length of your promotion will vary. In this post we’ll outline a few of the most common goals for a price promotion and give you some advice on how long to keep your book discounted in each scenario. But keep in mind that to achieve any of these goals, you’ll need to make readers aware of your price drop through services like BookBub.
If your goal is to increase revenue…
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Read the full article HERE!
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