By: Laurie Schnebly Campbell
Well, maybe they remember you from high school and can’t wait to see if they’re featured on page 28.
Or maybe they heard the publisher paid a billion-dollar advance to get your manuscript.
Or maybe they saw that Josh Brolin and Jessica Alba agreed to co-star when it’s also released as a movie on Publication Day.
But aside from news like that, pretty much the ONLY thing that gets people talking is word of mouth.
We’ve all heard (or read) comments like:
“I’ve already pre-ordered that one.”
“I hear it’s a great book, can’t wait to get it.”
“It looks really good; I was reading the blurb.”
Ah, the blurb.
While we might have no control over our publisher’s budget, much less over movie stars, we CAN control the blurb.
Most people would rather face dragons.
If that sounds like you, you’re
sure not alone. Even writers who are naturally
gifted at self-promotion – and, boy, don’t we envy them? – find it tough to
condense their fabulous book into 50 words.
Which is easy to understand. If you had to condense your entire life into 50 words, where would you even start?
Getting just 50 words to sum up everything that’s great about a story you’ve spent the past however-many months on can be every bit as challenging.
So that’s why it helps to think like an advertising copywriter.
. . .
Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- The Art of the Book Blurb | Writers In The Storm http://ow.ly/MZUf4
- Have You Found Your Voice Yet? http://ow.ly/MZVhy #amwriting #writetip
- Giving a Protagonist a Hidden Motivation | Writing Is Hard Work http://ow.ly/MZVqU
- Evaluating your computer backup strategy - Unclutterer http://ow.ly/MZVHV
- The Epic Guide to Setting Your Story (with a free breakdown questionnaire) | She's Novel http://ow.ly/MZVQp
- 50 Things to Tweet About: Tip #49 of 52 Ways to Market Your Book - Author Marketing Experts, Inc. http://ow.ly/N04io
- The Power of Pre-Orders • Ryan Casey http://ow.ly/N0CGf
- Understanding Writing Advice | The Editor's Blog http://ow.ly/N0CUh
- Spellbind Your Readers With Realistic Magic - WRITERS HELPING WRITERS™WRITERS HELPING WRITERS™ http://ow.ly/N0CXv
- Writers On The Move: Tips on Writing Suspense Stories for Children, Part 2 http://ow.ly/N0D0S
- Revolver v. Pistol: Do You Know The Difference? http://ow.ly/N0D5t
- Experiences: How to Stand Out in a New Age of Marketing Social Media Examiner http://ow.ly/N0D9R
- Amazon Pays Thousands A Year To This Self-Published Writer | The Passive Voice | http://ow.ly/N0Dhp
- The Definitive Guide to Pricing Your Book | Wise Ink's Blog for Indie Authors about Self-Publishing http://ow.ly/N0DoH
to Promote Your Book like a Boss on Facebook
withJill Bennett | Romance University http://ow.ly/N0DrG
- Audiobook Samples Now Available on Goodreads | Ink, Bits, & Pixels http://ow.ly/N0Duv
- First Person Plural: Sharing Your Stories: Beyond the Book http://ow.ly/N0DyH
- Alexandra Sokoloff: Story Elements checklist http://ow.ly/N0DCO #amwriting
- Writing a Personal Essay: 8 Common Mistakes to Avoid http://ow.ly/N0DIj
Kidlit· Generic Description http://ow.ly/N0DLL
- Novel Rocket: Building Believable Characters http://ow.ly/N0DPT
- Do Your Readers Know You or Your Book Exist? http://ow.ly/N0DSU