Thursday, April 9, 2015

Thursday's Links to Writing & Marketing Blog Posts

By: Conrad Scoville

If you’re using price promotions as part of your book marketing strategy, you should understand the audience you’re targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they hoard dozens of ebooks, or do they actually read what they download?

We wanted to answer these questions and more, so we surveyed* thousands of bargain ebook buyers, seeking to explain who they are, what they read, and how this translates into value for authors and publishers. Check out the presentation below, and read on for 11 of the most important trends we discovered:

1. They’re Power Readers

Almost 60 percent of the bargain ebook readers we surveyed consume at least a book a week, and about 1 in 10 said they read a book or more a day. On the other hand, only 5 percent of the general American public reads abook a week

. . .

Read the full article HERE!

If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. Fiction University: Study the Pros: Map Your Favorite Novel
  2. Novel Rocket: Don't Wait for the Mood to Strike to Write!
  3. Take a page out of the Banshee Writers' book and learn how to Juxtapose - Author Zoo
  4. Managing the Beta Reading Process by Corina Koch MacLeod and Carla Douglas — The Book Designer
  5. Blogs | Suspense Author Ninie Hammon Three ways to lead Amazon search bots to YOUR book
  6. The Writing Life: Effective Use of LinkedIn
  7. Can A Book Teach You How To Write? - Writer's Edit
  8. Burden of Proof – Does Your Pitch Match the Content? | Behler Blog
  9. Marketing Your Series: a Plan for a Solid Launch and Sales for Years to Come | Lindsay Buroker
  10. Everyone’s A Winner! 9 Tips for Hosting Fun (And Successful) Book Contests | Your Writer Platform
  11. Rejection May Not Be Personal, But ... | Jane Friedman
  12. How To Win Sales And Influence Algorithms | David Gaughran
  13. A serialized fiction growth-hacking technique for fiction writers | Creativindie
  14. How to Run an Online eBook Giveaway
  15. Overdrive now Allows Libraries to Pre-order eBooks Six Months in Advance
  16. The Cost of Self Publishing? You’re Focusing on the Wrong Thing
  17. Episode # 91 - Create Your Own Genre with Michael Bunker - Rocking Self Publishing
  18. Afraid Your Book Is Boring? Your Characters May Not Be Doing This One Important Thing
  19. 11 Things You Don't Know About Bargain Ebook Buyers
  20. [Zetta’s Reference Desk] – Elements of Style by Strunk & White | Zetta's Desk
Happy writing and running, Kathy 

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