Thursday's Links to Writing & Marketing Blog Posts

11 THINGS YOU DON’T KNOW ABOUT BARGAIN EBOOK BUYERS

By: Conrad Scoville

If you’re using price promotions as part of your book marketing strategy, you should understand the audience you’re targeting. Who are bargain ebook buyers? Do they purely seek out freebies, or are they willing to purchase full-priced books from authors they love? Do they hoard dozens of ebooks, or do they actually read what they download?

We wanted to answer these questions and more, so we surveyed* thousands of bargain ebook buyers, seeking to explain who they are, what they read, and how this translates into value for authors and publishers. Check out the presentation below, and read on for 11 of the most important trends we discovered:

1. They’re Power Readers

Almost 60 percent of the bargain ebook readers we surveyed consume at least a book a week, and about 1 in 10 said they read a book or more a day. On the other hand, only 5 percent of the general American public reads abook a week. 

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Read the full article HERE!

~*~

If you missed my writing & marketing tweets and retweets yesterday, here they are again:

1. Fiction University: Study the Pros: Map Your Favorite Novel http://ow.ly/LkVNh
2. Novel Rocket: Don't Wait for the Mood to Strike to Write! http://ow.ly/LkVVQ
3. Take a page out of the Banshee Writers' book and learn how to Juxtapose - Author Zoo http://ow.ly/LkVZw
4. Managing the Beta Reading Process by Corina Koch MacLeod and Carla Douglas — The Book Designer http://ow.ly/LkW5z
5. Blogs | Suspense Author Ninie Hammon http://ow.ly/LkWfR Three ways to lead Amazon search bots to YOUR book
6. The Writing Life: Effective Use of LinkedIn http://ow.ly/LkWiN
7. Can A Book Teach You How To Write? - Writer's Edit http://ow.ly/LkWww
8. Burden of Proof – Does Your Pitch Match the Content? | Behler Blog http://ow.ly/LkWDf
9. Marketing Your Series: a Plan for a Solid Launch and Sales for Years to Come | Lindsay Buroker http://ow.ly/LkWI0
10. Everyone’s A Winner! 9 Tips for Hosting Fun (And Successful) Book Contests | Your Writer Platform http://ow.ly/LkWYR
11. Rejection May Not Be Personal, But ... | Jane Friedman http://ow.ly/LkX5d
12. How To Win Sales And Influence Algorithms | David Gaughran http://ow.ly/LkXc4
13. A serialized fiction growth-hacking technique for fiction writers | Creativindie http://ow.ly/LkXhN
14. How to Run an Online eBook Giveaway http://ow.ly/LkXm8
15. Overdrive now Allows Libraries to Pre-order eBooks Six Months in Advance http://ow.ly/LkXBf
16. The Cost of Self Publishing? http://ow.ly/LkXFS You’re Focusing on the Wrong Thing
17. Episode # 91 - Create Your Own Genre with Michael Bunker - Rocking Self Publishing http://ow.ly/LkXOV
18. Afraid Your Book Is Boring? Your Characters May Not Be Doing This One Important Thing http://ow.ly/LkXSz
19. 11 Things You Don't Know About Bargain Ebook Buyers http://ow.ly/LlED9
20. [Zetta’s Reference Desk] – Elements of Style by Strunk & White | Zetta's Desk http://ow.ly/LlG62

Happy writing and running, Kathy