By: Karon Thackston
While authors are generally focused on writing and selling their books, I want you to wear a different hat for the next few minutes.
Instead of approaching book sales from the viewpoint of the author, I want you to pay attention to your own shopping habits when buying books from Amazon.com.
As a customer, what do you look for during your search? Of course, the title is all-important. If the title doesn’t capture attention and convey a solid message about what the reader can expect, you’re in trouble right from the start.
But what else appeals to you when looking for a book online?
If you’re like most customers, the book description is crucial in convincing you that the publication you thought you might like to buy is a must-read for sure. If you take the time to look around at best-selling books on Amazon, you’ll see that the heavy hitters have a lot of things in common when it comes to their descriptions.
I’ll evaluate the top three here so you can use them to write (or beef up) your Amazon book listings and make more sales.
One – Focus On End Results
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Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
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: Writing with an Accent: Info for Writers ThrillWriting Peter Schmitz http://ow.ly/IvYLy with
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· The Indirect Comparison http://ow.ly/IvZye Kidlit
- A Publishing Blog for Writers and Book People » Ask the editor: Breaking the “write what you know” rule http://ow.ly/IvZBh
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@ProBlogger http://ow.ly/IvZU7 :
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Creating a Compelling Marketing Offer by Jason Kong — The Book Designer http://ow.ly/Iw09Q to Mythcreants» 40 – Guiding PCs Through the Story http://ow.ly/Iw0kt
- How To Write Fascinating Amazon Book Listings http://ow.ly/Iw0tI
- Why Most Authors Get Book Launches Wrong & What We Can Learn from This http://ow.ly/Iw0IQ
- Persuasive Writing: The Key to a Stellar Writing Career http://ow.ly/Iw0Lc
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