By: Wise Ink
Book clubs are powerful things.
With their origins in 18th century Paris salons and Victorian parlors, they have long been in the public consciousness, and their sales power reflects their deep-seated place in our culture. An “Oprah’s Book Club” sticker artfully placed on a cover pretty much guaranteed a work’s NYT Bestseller status during the Oprah Winfrey Show’s run.
Even now, when more people communicate online, book clubs have adapted and have taken to the internet as forums.
A book club ensures that a group of people will all buy your book, read it simultaneously, and then talk about it. They automatically take the solitary act of reading, and by their very design, turn it social. And as we know,word of mouth is the number one way to get your book into the hands of readers.
When the members of a club are reading your book, or have to turn down an engagement because book club is scheduled that night, others are intrigued. They ask what the person is reading, and if they enjoy it, because a book club book is perceived as something of quality and something worth reading.
A book recommendation born out of a book club carries more weight than a regular recommendation.
After all, why would a group of people spend a few hours every month talking about a boring, badly written book? There had to have been some reason why it was picked in the first place!
But with so many books to choose from, getting your book picked as a book club book is hard, if not impossible.
Here are some tried and true ways of making your book appeal to the book club crowd:
- Offer a deal.
. . .
Read the full article HERE!
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