Thursday, August 14, 2014

Thursday's Links to Writing & Marketing Blog Posts

By: Nick Stockton

You have finally finished writing your article. You’ve sweat over your choice of words and agonized about the best way to arrange them to effectively get your point across. You comb for errors, and by the time you publish you are absolutely certain that not a single typo survived. But, the first thing your readers notice isn’t your carefully crafted message, it’s the misspelled word in the fourth sentence.

Typos suck. They are saboteurs, undermining your intent, causing your resume to land in the “pass” pile, or providing sustenance for an army of pedantic critics. Frustratingly, they are usually words you know how to spell, but somehow skimmed over in your rounds of editing. If we are our own harshest critics, why do we miss those annoying little details?

The reason typos get through isn’t because we’re stupid or careless, it’s because what we’re doing is actually very smart, explains psychologist Tom Stafford, who studies typos of the University of Sheffield in the UK. “When you’re writing, you’re trying to convey meaning. It’s a very high level task,” he said.

As with all high level tasks, your brain generalizes simple, component parts (like turning letters into words and words into sentences) so it can focus on more complex tasks (like combining sentences into complex ideas). “We don’t catch every detail, we’re not like computers or NSA databases,” said Stafford. “Rather, we take in sensory information and combine it with what we expect, and we extract meaning.” When we’re reading other peoples’ work, this helps us arrive at meaning faster by using less brain power. When we’re proof reading our own work, we know the meaning we want to convey. Because we expect that meaning to be there, it’s easier for us to miss when parts (or all) of it are absent. The reason we don’t see our own typos is because what we see on the screen is competing with the version that exists in our heads.

. . .

But even if familiarization handicaps your ability to pick out mistakes in the long run, we’re actually pretty awesome at catching ourselves in the act. (According to Microsoft, backspace is the third-most used button on the keyboard.)

. . .

Read the full article HERE!


If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. Resources for Writers: Some Quick, Basic Tips for Writing a Riveting Short Story
  2. How to Attract More Clicks to Your Blog Posts: 11 Revealing Title Tests
  3. Karen Woodward: DIY: Turn Your Manuscript Into A Physical Book
  4. Author, Jody Hedlund: Why I'm Branching Into YA (Plus a Cover Reveal!)
  5. The Language Of Musicality In Poetry: Vocabulary For Poets - Writer's Relief, Inc.
  6. David Farland’s Kick in the Pants—Writing Emotions
  7. Everything I Know in a Nutshell @cjlyonswriter
  8. Why Indie Authors Shouldn't Pay for PR | Self-Publishing Advice
  9. Taking Over The First Page of Google Search | Indies Unlimited
  10. 5 Self-Publishing Mistakes I Made Last Year | Molly Greene: Writer
  11. Twitter Facts and Statistics You Need to Know in 2014
  12. Mobile - Mobile Trends: Most Popular Phones, Screen Sizes, and Resolutions : MarketingProfs Article
  13. Marketing Tips from New York Times Bestselling Author Sharon Hamilton - Social Media Just for Writers
  14. Twibel—Something New for Indie Publishers to Worry About? - Social Media Just for Writers
  15. 10 Worst Things to Do When the Media Calls - Where Writers Win
  16. Reclusion vs. Seclusion Daily Writing Tips
  17. Search Engine Optimization Basics | Authority Publishing | Custom Publishing for Nonfiction Books |
  18. BookMarketingBuzzBlog: Book Marketing & Author Publicity Toolkit: 2014
  19. Facebook Tips: 31 Ways to Promote Your Facebook Page | Book Marketing Bestsellers
  20. Why It’s So Hard to Catch Your Own Typos | The Passive Voice |
  21. Like Your Own Facebook Posts | Social Media Tips and Tricks | Mashed Up Website Development
Happy writing and running, Kathy

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