By:
David Gaughran
What
happens when a reader finishes your e-books? What’s the first thing they see?
What’s the first thing they do? Back-matter is extremely important.
Presuming you have done your job as a writer well, it’s a golden opportunity to
draw readers into your world.
The
basic components of effective back-matter are fairly straightforward: blurbs
for and/or links to your other books, links to whatever social media presence
you have, a short note requesting reviews, and, most important of all, a link
to your New Release Mailing List.
If
you don’t have a mailing list already, you need to set one up immediately.
It’s one of the most powerful tools at your disposal. Without an effective
method for collecting readers’ emails (which I’ll get to), every time you have
a sales spike, every time you go on a free run, you are missing out on a huge opportunity
to build a sustainable future for yourself as a writer.
To read the rest of the post, click here:
~*~
If
you missed my writing & marketing tweets and retweets yesterday, here they
are again:
- IndieReCon: Are There Grammar "Rules" for Writing Fiction? by CS Lakin http://ow.ly/u2NIa
- 7 Book Marketing Tips You May Not Have Thought About | via @BestBookBoard http://ow.ly/u3x8K
- Self-Publishing An E-Book? Here Are 4 Ways To Leave Amazon's 30% Tax Behind - Forbes http://ow.ly/u3xrc
- 17 Amazing Blog Posts That Cover Self-Publishing | Best Book Board http://ow.ly/u3xvg
- The public persona dilemma - Veronica Sicoe http://ow.ly/u3Eyv
- Raymond Chandler’s Ten Commandments for Writing a Detective Novel | The Passive Voice | http://ow.ly/u3IKo
- The Write Type - Multi-Author Musings: A Financial Reality Check for Writers http://ow.ly/u3Jbc
- A Writer's Journey: Self Publishing Vs. Traditional: My Decision http://ow.ly/u3JMf
- BookMarketingBuzzBlog: Can You Write A Book That Never Ends? http://ow.ly/u3K3F
- Give a Hoot, Don’t Pollute: A Closer Look at Today’s Self-Publishing Market | Ania Ahlborn | The Blog http://ow.ly/u3Kpt
- Take Your Eyes Off The Rearview Mirror | Molly Greene: Writer http://ow.ly/u3LwP
- How to Get Your Avatar to Show Up Everywhere | Author Media http://ow.ly/u3LF7
- Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Social Media Examiner http://ow.ly/u3LOS
- Karen Woodward: Show vs Tell: Talking About The Narrator http://ow.ly/u3LX1
- Cockeyed Caravan: Storyteller’s Rulebook #205: Hurt Your Hero In a Way That Would Only Hurt Your Hero http://ow.ly/u3M8x
- IndieReCon: Marketing 101 by Martha Carr http://ow.ly/u3MLI
- Linda Clare's Writer's Tips: Three Easy Ways to Self-edit http://ow.ly/u3N4v
- A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs - Copyblogger http://ow.ly/u3Ned
- How to Use Print-On-Demand Companies - Selling Books Yourself or Through Resellers - Marketing Tips For Authors http://ow.ly/u3NoN
- Another Leap of Hybrid Faith: New Publishing Routes - Porter Anderson http://ow.ly/u47VN
- An Important Note About ACX Payments | Audiobook Creation Exchange Blog (ACX) http://ow.ly/u4tfv
- So, You're a Writer...: Three Ingredients for a Strong Scene + Giveaway! http://ow.ly/u4tAY
- Fiction University (The Other Side of the Story): Titles: The First Impression a Novel Makes http://ow.ly/u4tSk
- IndieReCon: 5 (Interesting) Ways to Build Your Readership by Joanna Penn http://ow.ly/u4uCs
- IndieReCon: Publishing Outside the eBox by Amy Edelman from IndieReader http://ow.ly/u4EyS
- The Author With The Biggest Mailing List Wins | David Gaughran http://ow.ly/u4EMa
- IndieReCon: Understanding Amazon’s Recommendation Engine by David Gaughran http://ow.ly/u4JCG
- IndieReCon: 'Hybrid Authors': An Agent's Perspective by Lara Perkins (agent/Andrea Brown Literary Agency) http://ow.ly/u4Kd4
- IndieReCon: Taking Goodreads to the Next Level by Patrick Brown (Director of Author Marketing, Goodreads) http://ow.ly/u4KG5
- The Value Of A Twitter Follower [INFOGRAPHIC] - AllTwitter http://ow.ly/u52II
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