Friday, February 28, 2014

Friday's Links to Writing & Marketing Blog Posts

By: David Gaughran

What happens when a reader finishes your e-books? What’s the first thing they see? What’s the first thing they do? Back-matter is extremely important. Presuming you have done your job as a writer well, it’s a golden opportunity to draw readers into your world.

The basic components of effective back-matter are fairly straightforward: blurbs for and/or links to your other books, links to whatever social media presence you have, a short note requesting reviews, and, most important of all, a link to your New Release Mailing List.

If you don’t have a mailing list already, you need to set one up immediately. It’s one of the most powerful tools at your disposal. Without an effective method for collecting readers’ emails (which I’ll get to), every time you have a sales spike, every time you go on a free run, you are missing out on a huge opportunity to build a sustainable future for yourself as a writer.

To read the rest of the post, click here:


If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. IndieReCon: Are There Grammar "Rules" for Writing Fiction? by CS Lakin
  2. 7 Book Marketing Tips You May Not Have Thought About | via @BestBookBoard
  3. Self-Publishing An E-Book? Here Are 4 Ways To Leave Amazon's 30% Tax Behind - Forbes
  4. 17 Amazing Blog Posts That Cover Self-Publishing | Best Book Board
  5. The public persona dilemma - Veronica Sicoe
  6. Raymond Chandler’s Ten Commandments for Writing a Detective Novel | The Passive Voice |
  7. The Write Type - Multi-Author Musings: A Financial Reality Check for Writers
  8. A Writer's Journey: Self Publishing Vs. Traditional: My Decision
  9. BookMarketingBuzzBlog: Can You Write A Book That Never Ends?
  10. Give a Hoot, Don’t Pollute: A Closer Look at Today’s Self-Publishing Market | Ania Ahlborn | The Blog
  11. Take Your Eyes Off The Rearview Mirror | Molly Greene: Writer
  12. How to Get Your Avatar to Show Up Everywhere | Author Media
  13. Social Media Examiner: Social media marketing how to, research, case studies, news and more! | Social Media Examiner
  14. Karen Woodward: Show vs Tell: Talking About The Narrator
  15. Cockeyed Caravan: Storyteller’s Rulebook #205: Hurt Your Hero In a Way That Would Only Hurt Your Hero
  16. IndieReCon: Marketing 101 by Martha Carr
  17. Linda Clare's Writer's Tips: Three Easy Ways to Self-edit
  18. A Rabble-Rouser’s Rules for Writing Kick-Ass Closing Paragraphs - Copyblogger
  19. How to Use Print-On-Demand Companies - Selling Books Yourself or Through Resellers - Marketing Tips For Authors
  20. Another Leap of Hybrid Faith: New Publishing Routes - Porter Anderson
  21. An Important Note About ACX Payments | Audiobook Creation Exchange Blog (ACX)
  22. So, You're a Writer...: Three Ingredients for a Strong Scene + Giveaway!
  23. Fiction University (The Other Side of the Story): Titles: The First Impression a Novel Makes
  24. IndieReCon: 5 (Interesting) Ways to Build Your Readership by Joanna Penn
  25. IndieReCon: Publishing Outside the eBox by Amy Edelman from IndieReader
  26. The Author With The Biggest Mailing List Wins | David Gaughran
  27. IndieReCon: Understanding Amazon’s Recommendation Engine by David Gaughran
  28. IndieReCon: 'Hybrid Authors': An Agent's Perspective by Lara Perkins (agent/Andrea Brown Literary Agency)
  29. IndieReCon: Taking Goodreads to the Next Level by Patrick Brown (Director of Author Marketing, Goodreads)
  30. The Value Of A Twitter Follower [INFOGRAPHIC] - AllTwitter
Happy writing & running, Kathy 

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