By: Joel Friedlander @jfbookman
Every author knows the importance of a well-designed book cover can never be overstated. However, moments after being engaged by your cover, readers are going to flip your book over to read the back cover.
If your cover is good enough to grab readers, your back cover copy needs to convince them to buy. For authors who self publish this can be a challenge because writing promotional copy many not be their area of expertise. Plus, for many authors it’s never easy to “brag” about themselves and their own work.
Here are seven essential tips that provide you with a success formula for creating back cover copy that motivates your crowd to take action.
Click here to read the complete article (see #1 below)
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- 7 Secrets to Writing Persuasive Back Cover Sales Copy http://ow.ly/l8bHx via @jfbookman
- 5 (off the wall) tips to get back on the writing track by Casey Voight via @TeamMegaphone http://ow.ly/l8cSD
- 5 Tips for Submitting to Writing Contests: http://t.co/0S14rBVZRB @EDFsChronicles RT @elizabethscraig
- Ebook Publicity: A Checklist for Success http://ow.ly/l7Rvq
- Writing an epic--getting stuck: http://t.co/qJADUrbkKy @matty_gibbon RT @elizabethscraig
- So why is it BENEFICIAL to enter a (writing) contest? You know, besides the obvious - winning prizes http://ow.ly/l7RUC
- The Death of a Pseudonym http://ow.ly/l7S69 via @PassiveVoiceBlg
- 17 Steps to a Reader-Grabbing Title http://ow.ly/l7Sl9 via @KMWeiland
- Seven Ideas for Crafting Creative Book Reviews http://ow.ly/l7Srg via @JodyHedlund
- Notes from Tabor Lane: Today's 18 Links to Writing & Marketing Blog Posts http://ow.ly/l7Oii
- 45 Synonyms for “Old” and “Old-Fashioned” http://ow.ly/l85uX via Daily Writing Tips
- How Ian Fleming Turned James Bond Into A Bestseller http://ow.ly/l86qB
- Three Ways to Make Your Protagonist More Realistic (and More Lovable) http://ow.ly/l86xa via @write_practice
- If You Could Do Anything for a Living, What Would You Do? http://ow.ly/l86M6 via @jeffgoins
- Discussion: Do Writers Need Social Media? http://ow.ly/l8aJd via Writability
- 3 Ways to Improve Your Website Design http://ow.ly/l8aSh via @JaneFriedman
- Want More Retweets On Twitter? Use An Exclamation Point! [STUDY] http://ow.ly/l8bkn
- Six Core Issues Facing Writers Today http://ow.ly/l8793 via Writer Unboxed
I’m always looking for great content to share. If you have a writing and/or marketing blog, or have a favorite that you visit often, please leave a link in the comment section. Thanks for stopping by.
Happy writing & running, Kathy
Check out these links to writing & marketing blog posts. Click to Tweet.