How to Use Your Logline, Tagline, and Pitch to Create a Stronger Story:
Most of us think of a logline, tagline, and pitch as marketing tools we write after we’ve written our story so that we can use them to land an agent or as our book’s cover copy.
We’re doing it backwards.
If we wait until we’re done with our book, any problems our logline, tagline, and pitch reveal could mean major re-writes. By creating them first, we’ll save ourselves a lot of unnecessary work.
Click to read the entire article (see #13 below)
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- Giving Too Much Away (and how to fix it) @elizabethscraig http://t.co/ZK40QhB0xv
- Ten Ways to Avoid Gender Bias http://ow.ly/iRTQm via Daily Writing Tips
- Dread Writing Sexy Scenes? 5 Tips for Success http://ow.ly/iSIkd via @JamiGold
- To Plan or To Plunge? A New Way of Looking at the Outlining Debate http://ow.ly/iSINs
- Quick Content Tips for Writing to Multiple Audience Segments http://ow.ly/iSJ29 via Harrisonamy
- 18 Links to Writing & Marketing Blog Posts http://ow.ly/iUQqK
- Pros and Cons of Being a Plotter http://ow.ly/iSJJY via Lynnette Labelle
- Is Mobile Social Media Bad For You (And Your Phone)? [INFOGRAPHIC] http://ow.ly/iSLRI
- Publishing Industry Flowchart http://ow.ly/iT965 via @GalleyCat "Tracing the path of a book from idea to final product . . ."
- Thoughts on Unreliable Narrators http://ow.ly/iTz16 via @elizabethscraig
- Making the Payoff Scene Count by Stina Lindenblatt http://ow.ly/iTz8b
- Who Should Read Your Unpublished Work? http://ow.ly/iTzA2 @RachelleGardner
- How to Use Your Logline, Tagline, and Pitch to Create a Stronger Story http://ow.ly/iTzQp via @MarcyKennedy
- If You Struggle With Plot, Here’s How to Think About It Differently http://ow.ly/iTAqU via @JaneFriedman
- Planning a Blog Tour? Think Twice http://ow.ly/iTAJY
- Authors Unplugged: Smart Book Marketing Includes Going Offline http://ow.ly/iTB6h via @jfbookman
- How to Get More Content for Your Blog http://ow.ly/iTBAe via @problogger
I’m always looking for great content to share. If you have a writing and/or marketing blog, or have a favorite that you visit often, please leave a link in the comment section. Thanks for stopping by.
Happy writing & running, Kathy