Friday, March 15, 2013

17 Writing & Marketing Blog Posts

How to Use Your Logline, Tagline, and Pitch to Create a Stronger Story:
Most of us think of a logline, tagline, and pitch as marketing tools we write after we’ve written our story so that we can use them to land an agent or as our book’s cover copy.

We’re doing it backwards.

If we wait until we’re done with our book, any problems our logline, tagline, and pitch reveal could mean major re-writes. By creating them first, we’ll save ourselves a lot of unnecessary work.
Click to read the entire article (see #13 below)


If you missed my writing & marketing tweets and retweets yesterday, here they are again: 
  1. Giving Too Much Away (and how to fix it) @elizabethscraig
  2. Ten Ways to Avoid Gender Bias via Daily Writing Tips
  3. Dread Writing Sexy Scenes? 5 Tips for Success via @JamiGold
  4. To Plan or To Plunge? A New Way of Looking at the Outlining Debate
  5. Quick Content Tips for Writing to Multiple Audience Segments via Harrisonamy
  6. 18 Links to Writing & Marketing Blog Posts
  7. Pros and Cons of Being a Plotter via Lynnette Labelle
  8. Is Mobile Social Media Bad For You (And Your Phone)? [INFOGRAPHIC]
  9. Publishing Industry Flowchart via @GalleyCat "Tracing the path of a book from idea to final product . . ."
  10. Thoughts on Unreliable Narrators via @elizabethscraig
  11. Making the Payoff Scene Count by Stina Lindenblatt
  12. Who Should Read Your Unpublished Work? @RachelleGardner
  13. How to Use Your Logline, Tagline, and Pitch to Create a Stronger Story via @MarcyKennedy
  14. If You Struggle With Plot, Here’s How to Think About It Differently via @JaneFriedman
  15. Planning a Blog Tour? Think Twice
  16. Authors Unplugged: Smart Book Marketing Includes Going Offline via @jfbookman
  17. How to Get More Content for Your Blog via @problogger 
I’m always looking for great content to share. If you have a writing and/or marketing blog, or have a favorite that you visit often, please leave a link in the comment section. Thanks for stopping by.

Happy writing & running, Kathy


Barbara said...

Great list---at least half a dozen links here I want to read. I hope you'll consider including my blog in future round-ups. I'm a writer---8 novels published, next one coming out with Penguin Viking in July--as well as a former literary agent and editor, so I've seen the publishing world from just about every angle. All this has led to a surplus of thoughts and opinions about the industry, which I download regularly on IN COLD INK at

Katherine Lowry Logan said...

Barbara, I'll definitely include your blog in the future. Thank you for stopping by and letting me know!

Have a great day!


Maya Prasad said...

Great list of posts!

I recently wrote one about how to best showcase your novel in your query:

Katherine Lowry Logan said...

Maya, thank you for letting me know. I'll take at look at it!


Alyce said...

Thanks for the great suggestions. Lots of intriguing articles here!