By: Author Laura McNeill
Authors are often reluctant to give Twitter a try. After all, for those who write entire books, it might seem improbable that we can connect to our audience in 140 characters or less. But Twitter is easy, and a fantastic way to quickly branch out to find new readers!
Getting involved and being active on social media is a must-do when building your author platform! And, sure, it’s easy to put off signing up for Facebook, Twitter, or Pinterest until tomorrow … or next week … or next month… but getting started doesn’t have to be scary!
Twitter is a favorite of mine, and I’ve loved the ability to connect with so many other authors and readers. An important note: Though the perception is that authors “sell” books through social media, I believe that smart authors use social media to connect with readers, bloggers, reviewers, and book lovers, and form relationships.
Ready to get started? Here’s a simple 10-step guide to using Twitter.
1. Choose Your Username
Choose your username (or “handle”) wisely. It’s what your readers, bloggers, and reviewers will see every time you Tweet. For that reason, it may be best to stay away from usernames like @fritolover, @luv2getfreebooks, and @crazyaboutguyz.
As an author, you need to keep it short, simple, and professional. Choose a handle that identifies you easily. Mine is @lauramcneillbks.
2. Create a Snappy Bio
Take some time to create a witty and concise bio. Remember that quite a few people on Twitter may have previous knowledge of who you are or what you do!
So, using 160 characters, create something memorable, quirky, and jam-packed with important information.
HarperCollins Author. Mom. Tide & Buckeye Fan. Lover of books & all things pink. Represented by McIntosh & Otis. Center of Gravity (7/15) & Sister Dear (4/16)!
3. Choose a Great Photo
Just as important as a great bio is choosing the best photo for your profile. Authors should use a close-up, clear, professional, and well-lit picture. Are you smiling? Do you look approachable?
Scroll through other authors’ profile pictures. Which ones stand out? Which ones are fuzzy?
Don’t hesitate to ask a friend to snap a dozen photos – and chose the best one. Remember, a picture is worth a thousand words.
4. Go Ahead and Tweet!
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