By: W. Terry Whalin
With the ease of cranking words into a computer, it's easy to get lulled into the idea that anyone can be a writer. Yet the specific words you write are important. Which words are you selecting when you write and are you using the right combination?
Whether you are writing a children's book or a novel or nonfiction or a personal experience magazine article, your word choice is critical. How do you learn this skill? You will use it in many aspects of the work—from the title for your book or the headline for your article. Or the words on the back cover of your book which helps a reader know if they should purchase your book or press on to the next one.
In the writing business, creating words which sell is called copy and the specific skill is called copywriting. The good news is you can learn this skill as a writer.
First, you need to be aware your word choice is important and can drive sales. Years ago as a young journalist, I learned the power of writing great headlines to draw readers. When you write a headline or the words on a website, what is drawing readers? Be aware of the response. Do people click your button and buy your material or do they breeze past it? Awareness is a critical step.
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