By: Mike Fishbein
…
As an author, it’s your job to
make sure your readers get excited about your book. You need to set the stage
properly that triggers their emotions, leaving them eager to buy and start
reading.
See, sometimes people are going
to buy your book without thinking much. Sometimes they’re just going to stumble
upon your book randomly and want to try it out, just like my friend and the
Cambodian restaurant.
But instead of glancing at a
menu, what do potential customers look at? What’s the last step before they
make a decision? Your book description.
Now, I’ll be honest. Until summer
2015, I didn’t pay much attention to my Amazon book descriptions. I just
provided a quick summary, copied and pasted something from my conclusion, and
called it a day. Amazon descriptions can be up to 4,000 characters (usually
around 600-700 words), and I kept mine under 2,000 characters.
Then, I realized my mediocre
Amazon descriptions probably weren’t helping my book sales, rather they were
hurting them. In late October 2015, one
of my books became a #1 best seller. I doubt that ever could have
happened with a lousy description…
Your Amazon book description is
your last chance to make the sale. It’s an opportunity to force the reader
to think, “I need this book right now.”
So, how do you do that?
1. Don’t Make It
About Yourself
You don’t need to include how many awards you’ve won and why
you’re awesome. Instead, make it about the reader. What are they going to learn
from your book? Why is it going to be worth their time and money?
2. Be Exciting
. . .
To read the rest of
the post, click here:
~*~
If you missed my latest writing
and marketing tweets, here they are again:
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- Indie Author Survival Guide (Third Edition) - Ch 3.2 Fear and the Creative Worker http://ow.ly/4mWmN4
- How to Outline Your Novel Part 3- The Three Act Structure | Chris Fox Writes http://ow.ly/4mWmT7
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Perfect reading for the weekend! FREE w/ #KindleU Mystery, romance & suspense! https://t.co/7n8FRJOAm8 pic.twitter.com/ye5nDI8YeA
— Katherine L. Logan (@KathyLLogan) April 22, 2016
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