By: Mike Fishbein
As an author, it’s your job to make sure your readers get excited about your book. You need to set the stage properly that triggers their emotions, leaving them eager to buy and start reading.
See, sometimes people are going to buy your book without thinking much. Sometimes they’re just going to stumble upon your book randomly and want to try it out, just like my friend and the Cambodian restaurant.
But instead of glancing at a menu, what do potential customers look at? What’s the last step before they make a decision? Your book description.
Now, I’ll be honest. Until summer 2015, I didn’t pay much attention to my Amazon book descriptions. I just provided a quick summary, copied and pasted something from my conclusion, and called it a day. Amazon descriptions can be up to 4,000 characters (usually around 600-700 words), and I kept mine under 2,000 characters.
Then, I realized my mediocre Amazon descriptions probably weren’t helping my book sales, rather they were hurting them. In late October 2015, one of my books became a #1 best seller. I doubt that ever could have happened with a lousy description…
Your Amazon book description is your last chance to make the sale. It’s an opportunity to force the reader to think, “I need this book right now.”
So, how do you do that?
1. Don’t Make It About Yourself
You don’t need to include how many awards you’ve won and why you’re awesome. Instead, make it about the reader. What are they going to learn from your book? Why is it going to be worth their time and money?
2. Be Exciting
. . .
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