Monday, March 21, 2016

Monday's Links to Writing & Marketing Blog Posts

By: Roz Morris

Following my post about not talking about novels I’m writing, I’ve had this question:

I am a new author (just signed) and I am struggling with how to share parts of the story to entice readers while also protecting its integrity. Any suggestions?

Don’t be a tease

My first question is this. How far off publication are you?

If it’s more than a couple of months, you might be wasting time by giving specific details about the book. Internet shoppers are slaves to impulse. They want to buy instantly. There’s no shortage of shiny new stuff to keep their £££s busy. If you can’t offer an instant purchase or pre-order, they’ll go somewhere else and who knows if they’ll remember they even considered your book? And if you flirt with them too often without following through, you’ll wear out their interest. Don’t waste your shots.

Be discreet about the book until you have readership

If you’re starting to blog, don’t feel pressured to talk about the book. Everyone’s doing that anyway. Think of blogging as a conversation opener, like any other part of social media. Talk about other material you’re interested in, things you have in common with the people you hope will be your readers – themes, locations, historical periods if appropriate, other books that have been influential. Go out and find like-minded souls in Facebook groups, Twitter, Linked In groups, Google + communities. Comment on posts at other blogs.

You could put a progress thermometer on your blog sidebar with the status of your books. This would let people know you’re writing and help the title become familiar for them.

Ready for my close-up

If you’re close to publication, you can start your dance of the seven veils. Aim to generate intrigue. Here’s what I do, and what I’ve noticed seems effective for the writers in my blogosphere.

Cover and visuals

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If you missed my latest writing and marketing tweets, here they are again:
Happy writing and running, Kathy

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