Thursday's Links to Writing & Marketing Blog Posts

FOCUS ON YOUR BOOK’S BACK COVER

By: Steven Spatz

Think of your favorite books in your personal library. Aside from the titles and authors, what usually comes to your mind? All those beautiful covers? The most memorable images provide visual cues about what’s inside the pages, setting the mood, or giving some clues about the story. Some covers tell a story in and of themselves.

So what about the other side of the book? The book’s back cover. Anything?

I’ll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self-published authors.

Authors spend a great deal of energy writing the book – of course. Next is choosing a title and helping create an eye-catching cover. But when it comes to the back cover of their printed book, many new authors skimp or are unconcerned with what goes on the back cover. And that’s a huge mistake.

The 150 to 200 words you’ll choose to place on your book’s back cover might just be the most important words in your entire book project.

Think of this way: Done correctly, the back-cover copy is the primary ad for your book. So how do you create a great back cover? Here are some basic do’s and don’ts.

DO!

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To read the rest of the post, click here:

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If you missed my writing & marketing tweets and retweets yesterday, here they are again:

• Focus On Your Book's Back Cover | BookBaby Blog http://ow.ly/V3MTI
• The Grim Sweeper - Making A Killing In Crime Scene Clean-Up http://ow.ly/V3QH2  @authortip
• 18 steps to a successful book marketing campaign | Blogs For Writers http://ow.ly/V3QSf
• How to Write Funny Dialogue (What I Learned Writing Storming) - Helping Writers Become Authors http://ow.ly/V43IC
• Writers on the pain of hindsight in publishing: 'It's like a bad breakup – you have to move on' | The Guardian http://ow.ly/V43PZ
• Do your characters sigh too much? - Venture Galleries http://ow.ly/V4438
• 5 Moral Dilemmas That Make Characters (& Stories) Better | WritersDigest.com http://ow.ly/V44ho
• The Ultimate Guide To Getting Published In A Literary Magazine http://ow.ly/V44p3
• We Spend Hours Now Online* | Confessions of a Mystery Novelist...
• How to Write a Thank You Note (a Real One) http://ow.ly/V44zc

Happy writing and running, Kathy