By: Steven Spatz
Think of your favorite books in your personal library. Aside from the titles and authors, what usually comes to your mind? All those beautiful covers? The most memorable images provide visual cues about what’s inside the pages, setting the mood, or giving some clues about the story. Some covers tell a story in and of themselves.
So what about the other side of the book? The book’s back cover. Anything?
I’ll wager that nobody remembers what’s on the back cover of their favorite books. And yet I believe this is the most important – and most overlooked – book marketing real estate for self-published authors.
The 150 to 200 words you’ll choose to place on your book’s back cover might just be the most important words in your entire book project.
Think of this way: Done correctly, the back-cover copy is the primary ad for your book. So how do you create a great back cover? Here are some basic do’s and
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If you missed my writing & marketing tweets and retweets yesterday, here they are again:
On Your Book's Back Cover |
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