Monday, October 19, 2015

Monday's Links to Writing & Marketing Blog Posts

BY: Neil Patel

Everywhere you go, you see reviews.

Whether it’s a physical or digital product, if it’s worth talking about (in good or bad ways), it has reviews.

Some of this feedback is simply comments on blogs and forums.

But mostly, reviews exist on large e-commerce sites where companies sell their products.
The most important thing about reviews is that people care about them.

About 30% of Internet users check out reviews on Amazon before buying a product. And that’s just Amazon.

Another 13% head to Google.

Before, people would ask their friends about products. But now, they rely on online reviews.

People trust reviews to inform them about their decisions, and reviews play a huge role in people’s purchasing decisions. 

Although there’s no way to definitively say that reviews are good for business, just about every study or anecdotal case suggests that they are.

For example, Capterra analyzed the effect of adding reviews for software products and found that conversion rates increased significantly as more reviews were added.

Furthermore, a more general analysis found that conversion rate could more than double if you had a large enough number of reviews.

Although there is a mini-plateau after 20 reviews, conversion rate begins to increase again soon after.

You don’t have to be a big e-commerce site to add reviews to your personal website store.

Adding reviews increased’s conversion rates by 35% and’s by 14.2%.

These are massive increases in conversion rates that can result in tens or hundreds of thousands of dollars per year.

Potential buyers trust reviews for a few reasons:
  • They represent a real use situation
  • They are less likely to be biased (than a sales page)
  • They give visitors confidence to buy, proving there won’t be any issues with the purchase

Getting reviews is hard:

. . .

To read the rest of the post, click here


If you missed my writing & marketing tweets and retweets yesterday, here they are again:
Happy writing and running, Kathy 

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