By: John Krone
For every 4 people that visit your
blog article, 2 of them leave within 15 seconds. My clock starts NOW.
That speedy bounce rate can be drastically reduced, by applying 3 simple rules that hook.
First, the 2 stats:
The CEO of Chartbeat, according to Time.com, stated 55% of visitors leave a blog within 15 seconds. [STOP! My 15 seconds
is up! That’s how quick you
have to be, to win a reader. Reading this far, took 15 seconds. That’s 3 lines.
Those 3 lines either hooked you or lost you. If I lost you, then you’re
not here, and I’m talking to myself :-)]
Only 24% of blog visitors, scroll down the page at all. Those 2
stats, reveal 2 alarming hoops,
which a good article must jump though.
- Most visitors make up their mind to leave or stay, in less than 15 seconds. Other studies state as little as 8 seconds. The Nielson Norman Group, a “user experience” research leader since 1998, suggests a 10 second window; “… the first 10 seconds of the page visit are critical for users’ decision to stay or leave.”
- It’s the upper page content that wins the reader, NOT the lower portion. Exit decisions are made on a vertical scale.
. . .
To read the rest of the post, click here:
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- Writers On The Move: Case Study: Failed Star-Studded Book Promotion http://ow.ly/RSpMh
- If Jane Austen Got Feedback From Some Guy In A Writing Workshop http://ow.ly/RSpPv
- This Simple Writing Habit Changed My Life http://ow.ly/RSq23
- Fiction University: What to Do When Your Character Isn’t “Talking” to You http://ow.ly/RSq8a
- 2 Stammer Verbs to Avoid in Your Fiction | Jane Friedman http://ow.ly/RSrbn #writetip
- Anne R. Allen's Blog: Beware Groupthink: 10 Red Flags to Watch For When Choosing a Critique Group http://ow.ly/RSrKR
- Quit Your Day Job http://ow.ly/RSs8H "So why didn’t I call this post “Don’t Quit Your Day Job?” Because you aren’t me."
- How To Spell Renown http://ow.ly/RStai Daily Writing Tips
- The Writers Alley: How to Brainstorm The Novel That Sells http://ow.ly/RSthC
- How to Use the Rule of Three in Children’s Books http://ow.ly/RStkD
- Feelings Without Names http://ow.ly/RStmM "The fleeting beauty of life. The irony of it all. A nameless dread...'"
- A Practical Guide to Eliminating Excess Words - Untamed Writing http://ow.ly/RSu2o
- Anne R. Allen's Blog: What Should a Novelist Blog About? Do's and Don'ts for Author-Bloggers http://ow.ly/RSu86
To Handle Rejection: Six Tips
:Women Writers, Women's Books http://ow.ly/RSuaC
- Seriously Write: Feeding Your Creative Side by Annette M. Irby http://ow.ly/RSucF
Labor Day (U.S.) and
LabourDay (Canada) — The Book Designer http://ow.ly/RSuRb
- Creative Writing Exercise: Write About Your Most-Loved Pet | Write to Done http://ow.ly/RSuW9
- 3 Ways to Hook Blog Visitors, In 8 Seconds - Word Power http://ow.ly/RSvcZ