By: James Scott Bell
in our language is usually limited to the sexual
arena. But it was not always so. The Greek philosophers used the term lust to
indicate an intense desire which can be directed toward good or ill. Whatever
the end, the desire is more than intellectual curiosity. It’s a feeling
epithumia have this! of I really must
Which is precisely the feeling you want to induce in browsers who come across your book. It’s not enough to make the novel look “interesting.” You’ve got to raise
so the blood
starts pumping a “buy” message to the head. epithumia
In addition to a quality, eye-pleasing cover, there are at least three essential factors for raising desire levels in potential customers. They are
, killer copy, and grabber sample. excitement
If you are not jazzed about your own book as you write it, it’s going to be that much more difficult to excite a reader. The first order of business, then, is to make sure you are pumped about your own project.
Because writing a book is like a marriage. Your first idea, getting charged up about it,
like falling in love. Once you
commit to the writing of a book, you’ve married it, and we all know
marriage has its ups and downs. You’re not always going to be starry-eyed and
ready to sing “In Your Eyes” at the drop of the hat. is
(By the way, we need to bring back the daily wearing of hats.)
So you work things out, recapture that magic feeling, because you’re dedicated to the marriage.
Editing, of course, is marriage counseling.
Try not to write any scene until something about it excites you. I brainstorm for the unexpected––in action, dialogue, setting, or new characters. One of those will set off a spark in me, and I know I’m ready to write. I want to sustain that feeling throughout the book. There’s an alchemy there connects reader an author.
2. Killer Copy
. . .
Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- How to Repurpose Your Book or Blog Content for Profit and Promotion | Jane Friedman http://ow.ly/NLkst
- 10 Steps to Editing with Focus | Silas Payton http://ow.ly/NLkBs
- Alexandra Sokoloff: Story Elements checklist http://ow.ly/NLl0C
- Writing and Marketing: Email Marketing and Call-to-Actions (CTAs) http://ow.ly/NLnpy
vsBeta Readers and Where To Find Them | Darla G. Denton http://ow.ly/NLrpV
- 11 Things You Don't Know About Bargain Ebook Buyers http://ow.ly/NLyUp
- How to Get Readers to Lust After Your Book | http://ow.ly/NLE6g
- Fiction University: Developing POV to Develop Voice http://ow.ly/NLEVQ
- Author, Jody Hedlund: Are You Willing to Pay as Much for a Book as You Are For a Burger? http://ow.ly/NLF2L
- 6 Ways to Use Google+ to Increase Your Visibility Social Media Examiner http://ow.ly/NLFaO
- Formatting: From Manuscript to a Print Book with MS Word | Jami Gold, Paranormal Author http://ow.ly/NLFhS
- 5 Lessons Learned Between Books 5 & 6 | Molly Greene: Writer http://ow.ly/NLIbR
- 6 Ways to Get More Readers to Review Your Book http://ow.ly/NLINT
- Book Expo notes: Who is your customer? –BookBaby http://ow.ly/NLNfd