By: Karen Cioffi-Ventrice
Before social media networking, social proof came in the form of reviews, testimonials, recommendations, referrals, word-of-mouth, and so on.
Now, it’s all about social proof.
But what exactly is this new strategy?
According to TechCrunch, “Put simply, it’s the positive influence created when someone finds out that others are doing something. It’s also known as "informational social influence.”
Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect
Pro-copywriter and marketer Colin Martin also weighs in on this subject. In a webinar I attended, he said, “The influence of your friends, family, and
Why is It Important?
. . .
Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- Writing and Marketing: What is Social Proof? Is it Important? http://ow.ly/Nrlg2
- 5 Killer Instagram Marketing Strategies You Need to Know | SocialTimes http://ow.ly/NtaFJ
- 3 Ways to Keep Your Villain from Monologuing | Writing Is Hard Work http://ow.ly/NtYSR
- Editing and Proofreading Tidbits by Karen R. Sanderson | Romance University http://ow.ly/NtXTQ
- 3 EZ Tips for Tension in Scenes | Linda S. Clare http://ow.ly/NtZgl
- Karen Woodward: Video Games & Storytelling http://ow.ly/NtZwd
- Books About Women Don't Win Big Awards | The Passive Voice | http://ow.ly/NtZDN
- The Five Criteria for Creating Successful Story Goals - Writers Write http://ow.ly/Nu03N
to Please Others But Still Be True to Your Work « Today’s Blog « Save the Cat
- Let’s Play a Story Game to Break Writer’s Block http://ow.ly/Nu0vv
- Fiction University: Why Every Writer Should Watch “Mama” http://ow.ly/Nu0
- Writer Unboxed » Scars and Shame– The Secrets of Female Characters http://ow.ly/Nu0P0
- 5 Ways to Get Early Feedback on Your Book Idea or Manuscript by Nina Amir — The Book Designer http://ow.ly/Nu1dy
- Social Media Marketing Trends Gaining Traction in 2015: New Research Social Media Examiner http://ow.ly/Nu1k4
- How to Fix Your Story Without Going Back to the Drawing Board | Drew Chial http://ow.ly/Nu1tN
- Is Self-Publishing a Viable Option for Literary Fiction Writers? | Jane Friedman http://ow.ly/Nu6HI
Happy writing and running, Kathy