Thursday, May 28, 2015

Thursday's Links to Writing & Marketing Blog Posts

By: Karen Cioffi-Ventrice

Before social media networking, social proof came in the form of reviews, testimonials, recommendations, referrals, word-of-mouth, and so on. 

Now, it’s all about social proof.

But what exactly is this new strategy?

According to TechCrunch, “Put simply, it’s the positive influence created when someone finds out that others are doing something.  It’s also known as "informational social influence.”

Wikipedia describes social proof as “a psychological phenomenon where people assume the actions of others in an attempt to reflect correct behavior for a given situation.”

Pro-copywriter and marketer Colin Martin also weighs in on this subject. In a webinar I attended, he said, “The influence of your friends, family, and co-workers has greater effect on your buying decisions than the best advertising [. . .] People give more credence to ideas that are started by multiple sources.” 

Why is It Important?

. . .

Read the full article HERE!

If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. Writing and Marketing: What is Social Proof? Is it Important?
  2. 5 Killer Instagram Marketing Strategies You Need to Know | SocialTimes
  3. 3 Ways to Keep Your Villain from Monologuing | Writing Is Hard Work
  4. Editing and Proofreading Tidbits by Karen R. Sanderson | Romance University
  5. 3 EZ Tips for Tension in Scenes | Linda S. Clare
  6. Karen Woodward: Video Games & Storytelling
  7. Books About Women Don't Win Big Awards | The Passive Voice |
  8. The Five Criteria for Creating Successful Story Goals - Writers Write
  9. How to Please Others But Still Be True to Your Work « Today’s Blog « Save the Cat!®
  10. Let’s Play a Story Game to Break Writer’s Block
  11. Fiction University: Why Every Writer Should Watch “Mama”
  12. Writer Unboxed » Scars and Shame– The Secrets of Female Characters
  13. 5 Ways to Get Early Feedback on Your Book Idea or Manuscript by Nina Amir — The Book Designer
  14. Social Media Marketing Trends Gaining Traction in 2015: New Research Social Media Examiner
  15. How to Fix Your Story Without Going Back to the Drawing Board | Drew Chial
  16. Is Self-Publishing a Viable Option for Literary Fiction Writers? | Jane Friedman

Happy writing and running, Kathy 

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