By: Shelley Hitz
Getting reviews for your book is an essential part of the publishing and marketing process. However, there are many misconceptions authors
reviews. In this post I address the 5
common myths about getting reviews for your book. have regarding
Myth #1: Customers Don’t Read Reviews
Reviews are important and research has actually shown they do impact buying decisions. A research study conducted by Dimensional Research showed that 90% of customers reported reading positive reviews online impacted their buying decisions. In the same way, 86% of customers said reading negative reviews online impacted their buying decisions as well.
Tip: Make sure you don’t ignore this important step of getting honest reviews for your book. They have more impact than you may realize.
Myth #2: Anyone Can Post Reviews on Amazon
As an author, it is important to understand each retailer’s terms of service regarding reviews. For example, Amazon prohibits
from reviewing a competitor’s book that would be seen as a
“directly competing product.” authors
Tip: Even though “directly competing” authors are unable to post reviews for you, you can ask them for endorsements. You can then put these endorsements in the beginning of your book as well as in the “Editorial Reviews” section on your sales page.
Myth #3: You’re Going To Spend an Arm and a Leg on Review Copies
. . .
Read the full article HERE!
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