By: Pooja Lohana
Social media can be confusing.
Keeping up with the multiple social channels; posting original content and coming up with a social media plan that generates leads, engagement, revenue or some other tangible goal can make you feel like pulling out your hair.
However, studies show that social media marketing works. In 2014, investment in social media is a necessity, and no longer a luxury.
According to Social Media Examiner, companies using social media for 3 or 4 years see an improvement in their search rankings too.
Social media is not just a trend that’s going to pass – and marketers are taking note of it. Since there’s no ignoring social media, here are some tips on how you can make it pain free and easy (even if you hate it).
Choose your social media platforms
You don’t have to be active on all social platforms out there. There, I said it. You can breathe now.
In fact, be very aware of what accounts you monitor and focus on.
Don’t spread yourself too thin. As a rule of thumb, if you’re starting out, have your presence on the “Big 4” sites:
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Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- Writing Spies: Tips on How the Pros Bug | Writers In The Storm http://ow.ly/EoFOL
- Fiction University: Choosing Which Thoughts to Italicize http://ow.ly/EpWMe
- How To Rise Above The Competition | Molly Greene: Writer http://ow.ly/Eq8rn
- Insecure Writer's Support Group: Keep The NaNo Going http://ow.ly/Eq9uf
- The Kill Zone: Ten Lessons from Plot & Structure http://ow.ly/Eq9BO
- The Kill Zone: Just the Right Word is Only a Click Away! http://ow.ly/Eq9K6
- 6 Social Media Marketing Tools to Make Your Management Quick and Easy http://ow.ly/Eq9S1
- How Long Is ‘Happily Ever After’?: Diversion Books Launches EverAfter App | Thought Catalog http://ow.ly/Eq9YB
- 3 Ways to Know If Your YA Fiction Is Really New Adult Fiction http://ow.ly/EqamN
- I name this book… tips for choosing a good title | Nail Your Novel http://ow.ly/EqazV
- Changing roles for a subplot http://ow.ly/EqaIu
- Writer Unboxed » Rising Expectations, Daily Pages, and Having Fun http://ow.ly/EqaRM
- Diversity in Writing: Researching Characters — Guest: Melinda Primrose | Jami Gold, Paranormal Author http://ow.ly/Eqb72
Although there is no pain, living with limited mobility is frustrating. Picking myself up off the floor after tumbling off my knee scooter is about the extent of my exercise! I've run marathons and written books, have never climbed a mountain, but I've failed at riding a scooter. I might need to wear a four pound weight on my good leg to stay balanced.
As a writer, I’ll find something in this situation to use for a story!