By: Molly Greene
When I started my journey into indie authorhood in early 2011, I set up a free blog (because I heard I was supposed to) and racked my brain about what to write that the world might be interested in reading (gah!). I agonized over my first few blog posts, but soon reasoned that since no one was reading them anyway, I may as well just let ‘er rip. That worked out well, because by the time I’d gained an audience I was over the fear of what to say, who was listening, and if they really cared. I’ve learned a lot along the way, including but not limited to the annoying fact that running a blog can take over your life if you allow it. Hopefully you can learn from my hard-won, uh, “wisdom.” Here are the core go-to components that help me wring the most from my investment of time and keep my blog on track:
1. Make a plan. You may not begin with one. I didn’t. An avowed pantser, I jumped into the blogging stream and spent a few months negotiating the rapids. Eventually, I decided what my blog was about, figured out my readership, created an editorial calendar and established content, subjects, article categories, and my weekly post day. Now I have a tentative quarterly schedule. My suggestion is that you establish a range of subjects your blog will cover and post consistently (whether consistent for you is once a week or once a month). Creating a plan and a schedule will keep you sane.
2. Content is king.
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Read the full article HERE!
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