Wednesday, August 27, 2014

Wednesday's Links to Writing & Marketing Blog Posts

By: Daniel Decker

One of the things many authors do when launching their book is to run a “giveaway” promotion on their blog, social media or on other blogs, etc.

But that strategy could actually HURT your sales and here’s why…

In most cases a book giveaway promotion requires people to register, comment or engage in some way to win.

Here comes the problem…

Almost everyone who registers to win is now NOT going to buy the book because they are WAITING to see if they won.

And if they don’t win, they might buy the book but then again… they might not because their excitement waned.

Do you see the issue?

Now, I’m definitely not saying you should never give away copies of your book. Getting copies into people’s hands is extremely important. What I am saying is that the timing of these giveaways matters.

Giveaways pre-release are great. They build buzz, help with early adopters getting content, etc.

I’d just reconsider doing a giveaway at launch / public release. That’s when they can hurt.

You might be wondering…

Read the full article HERE!


If you missed my writing & marketing tweets and retweets yesterday, here they are again:
  1. TalkToYoUniverse: Fear of beginnings, and fear of sequels.
  2. My Critique Partner, Myself | Beyond The Margins
  3. The Writers Alley: Let Your Colors Fly... Right-brain? Left-brain?
  4. How to Use Backstory to Keep Readers Reading | Elizabeth Spann Craig
  5. Author, Jody Hedlund: How Important is Talent in Reaching Writing Success?
  6. How to Get Started With Visual Content Marketing | Social Media Examiner
  7. Clueless About Technical Writing? Get Started With These Essential Tips - Copyblogger
  8. Writer Unboxed » Reading Synesthesia
  9. Self-Publishing And The Bookstrapper's Guide To Book Marketing With Tucker Max. Podcast Episode 193
  10. Marketing Advice from a Publishing Pro: Jane Friedman Shares Her Best Tips - Social Media Just for Writers
  11. Resources for Writers: Spark up Your Story - Adding Suspense, Tension & Intrigue – Handout
  12. Authors: Why Book Giveaway Promotions May Hurt Your Sales | Daniel Decker
  13. The Impact Character: Why Every Character Arc Needs One - Helping Writers Become Authors
  14. Writers Can Learn From TV Shows | The Editor's Blog
  15. Fiction University: Whee! How Kids' Games Can Make Revisions Fun
  16. 21 Harsh But Eye-Opening Writing Tips From Great Authors | blindoggbooks
  17. Will You Sell More Books on a Holiday? - BookBub Unbound
  18. Foods For Creative Writers: Eat To Nourish The Mind!
  19. Guest Posting & Hosting Guest Bloggers: Strategy Or Time Suck? | Molly Greene: Writer
  20. Martha Alderson aka Plot Whisperer: 17 Steps to Becoming an Effective Communicator with the Muse
  21. The imaginary war between print and digital books | The Passive Voice |
  22. How Do You Get Motivated? | Jami Gold, Paranormal Author
  23. For Sale vs. On Sale Daily Writing Tips
  24. Google Plus Tips | Google Plus Cover | PicMonkey Blog
  25. Do You Need to Rethink Your Author Website's Key Elements?
  26. Instagram Blog Introducing Hyperlapse from Instagram
Happy writing and running, Kathy

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