By: Shari Stauch
It’s no secret that video book trailers are here to stay. We’ve worked with clients that have spent upwards of $2,000 on a trailer, and others who’ve only spent a few hundred. At what point (and price point) does a book trailer make sense for your work?
I wasn’t completely convinced about the validity of book trailers to sell books, though I’d seen a few very well produced trailers that had me wavering, mostly live action, expensive productions. And PJ Productions on the WWW team has served the live action market for those authors with the budget to go that route.
So, the conclusion has been, when asked, that trailers are a great option IF the author has the budget for them. They can infuse a website with excitement and action, be shared on YouTube and other social media, etc.
But we thought it’d be great if we also found a satisfactory, realistic option for authors with wee budgets. And that’s when I ran into a GEM of a video producer through a couple authors I met while speaking at the 2013 Florida Writers conference.
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Read the full article HERE!
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