By: Jeff Bullas
Social media is now a universe of splintered and diverse niche networks but there are a few that dominate the landscape. Some are embedded in our lives. Think Facebook and then maybe Twitter, Instagram and Pinterest.
But there is one social network that is essential for knowledge workers and professionals to be participating on, and that’s LinkedIn. In the past it was locked up and locked down and a little bit stiff shirt and tie. But it has started to make its platform more social, open and content centric.
In 2013 it started publishing more content from a selected group of 150 “influencers” including Richard Branson , Bill Gates and even Barack Obama. That list has now grown to about 500
Is this a defining moment for LinkedIn?
On February 20, 2014 Dan Roth, (the executive director of LinkedIn) announced its new content strategy that allows “all members” to create and publish long form content on LinkedIn. This means that as a professional you can now display your knowledge and expertise to your peers and to the world. It is easy to use and allows you to even embed images and links.
How important is this?
For Linkedin it will make it more attractive as a “go to” place for reading thought provoking insights and also possibly the latest news and trends in an industry. It will drive engagement and also potentially increase time its users spend on the platform.
Can it make a difference for you?
. . .
Read the full article HERE!
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- Catherine’s 3 C’s for Compelling Conversation | Writer's Library http://ow.ly/wC43k
- [NETWORKING FOR INTROVERTS] How to prevent social media from taking over your life - She Writes http://ow.ly/wC4lK
- Fiction University: Unpredictable...That's What You Are: Keeping Plots Fresh http://ow.ly/wC4oS
- 3 Signs You Need A Stronger Submission Strategy To Reach Your Publishing Goals - Writer's Relief, Inc. http://ow.ly/wC4s5
- Are Literary Agents Really Worth Their Commission? | The Passive Voice | http://ow.ly/wC4ya
- How To Make Your Best Webcam Impression | Molly Greene: Writer http://ow.ly/wC4Dg
- The Unsinkable Molly Greene With 8 Tips You Need! http://ow.ly/wC4IH
- The Top 10 LinkedIn Facts and Figures in 2014 You Need To Know - Jeffbullas's Blog http://ow.ly/wC5bJ
- Marketing Strategy - A Seven-Item Checklist for Measurable Marketing in the Digital Age : MarketingProfs Article http://ow.ly/wC5EU
- How to Create Buyer Personas With Google Analytics | Social Media Examiner http://ow.ly/wC5IH
- Finding Readers Week: Mrs Woog’s Tips to Create Conversations on Your Blog : @ProBlogger http://ow.ly/wC5L2
- 53 Freelancing Mistakes That Are Costing You Clients, Cash, and Credibility - Copyblogger http://ow.ly/wC5Nx
- The Secret Sauce for Indie Publishers: Attitude by Nina Amir — The Book Designer http://ow.ly/wC5RA
- How to Raise the Stakes in Our Story | Jami Gold, Paranormal Author http://ow.ly/wC610
- Getting book reviews #article #research by James Moushon @jimhbs. The methods award-winning authors use http://t.co/rLOiy100I1
- Why Are Harlequin Profits Declining? by Jane Friedman http://ow.ly/wCtrB
- Amazon Imprints Adding Indie Authors http://ow.ly/wDGBA
- Research Your Competition Before You Write Your Book | Nonfiction Authors Association http://ow.ly/wDHJ5
- Blog page - Book Viral http://ow.ly/wDK2G Authors Beware, The Sellers of Success
- When Should We Skip a Scene in Our Story? | Jami Gold, Paranormal Author http://ow.ly/wDKMu
Post a Comment