By: Jeff Bullas
Social media is now a universe of splintered and diverse niche networks but there are a few that dominate the landscape. Some are embedded in our lives. Think Facebook and then maybe Twitter, Instagram and Pinterest.
But there is one social network that is essential for knowledge workers and professionals to be participating on, and that’s LinkedIn. In the past it was locked up and locked down and a little bit stiff shirt and tie. But it has started to make its platform more social, open and content centric.
In 2013 it started publishing more content from a selected group of 150 “influencers” including Richard Branson , Bill Gates and even Barack Obama. That list has now grown to about 500
Is this a defining moment for LinkedIn?
On February 20, 2014 Dan Roth, (the executive director of LinkedIn) announced its new content strategy that allows “all members” to create and publish long form content on LinkedIn. This means that as a professional you can now display your knowledge and expertise to your peers and to the world. It is easy to use and allows you to even embed images and links.
How important is this?
For Linkedin it will make it more attractive as a “go to” place for reading thought provoking insights and also possibly the latest news and trends in an industry. It will drive engagement and also potentially increase time its users spend on the platform.
Can it make a difference for you?
. . .
Read the full article HERE!
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