Via The Savvy Book Marketer: Guest Post by Jo Ann Kairys
While retail bookstore sales have a lower profit margin than most other sales channels, many authors dream of having their books available in bookstores. And even at a low profit per book you can make good money if you sell a lot of books through bookstores.
Although your local bookstore may be willing to buy directly from you, most stores prefer to buy through one of the two major book wholesalers, Ingram and Baker & Taylor. So the first step is to make sure your books are in the Ingram and/or Baker & Taylor systems on a “returnable” basis at standard discounts. See this article to learn more about working with book distributors and wholesalers, and remember that bookstores usually return books that don't sell within a certain timeframe.
(Award-winning children’s book author Jo Ann Kairy’s shares her own experience in getting her books placed in retail bookstores.)
As a newly published independent author, I certainly had a lot to learn about marketing my book. Getting into bookstores takes time and strategy, but with a well-prepared approach, it’s certainly achievable. Here are some tips that worked for me in getting my books into bookstores:
Click here to read the complete article (see #1 below)
If you missed my writing & marketing tweets and retweets yesterday, here they are again:
- 5 Ways to Get Your Book into Bookstores http://ow.ly/kWRql
- Falling in Love with Words: A Tragic Romance: http://t.co/GvsVKQPg7u @BoydMorrison RT @Elizabethscraig
- 20 Great Writers on the Art of Revision http://ow.ly/kWHua
- Notes From Tabor Lane: Today's Links to Writing & Marketing Blog Posts http://ow.ly/kWHa7
- What is a Story: Discovery of a Character – Finding, Building, Creating http://ow.ly/kWHEr
- The 9 Ingredients of Character Development http://ow.ly/kWHMo
- Character Archetypes 101: The Innocent http://ow.ly/kWHPM
- Indie Author Branding: How to Figure Out How to Brand Yourself http://ow.ly/kWHWU via @PassiveVoiceBlg
- Write the Ending First! http://ow.ly/kWI0Y
- 21 Ways to Develop Fresh Content Ideas for Your Blog http://ow.ly/kWI4F
- Is Amazon's KDP Select Worthwhile for Writers? http://t.co/ImKMbJXDxs @cjlyonswriter
- What Inspires Creativity? – 8 Methods to Summon Your Muse | via @janmoran http://t.co/j2Z1rrh05s
- Critique Groups - The Good, The Bad and the Ugly http://ow.ly/kWQgW @marjmcalister
- 5 Ways Writing Short Stories Can Boost Your Writing Career http://ow.ly/kWR4Q via @thecreativepenn
- Content Isn't King. Trust Is King. http://ow.ly/kWRab
- Photos Dominate Facebook’s News Feed, Here Is How To Optimize Them http://ow.ly/kWRdI via @socialmouths
- A Checklist of Basic Promotion Materials for Indie Authors http://ow.ly/kWRj0
- 10 Tips on Writing Effective Dialogue http://ow.ly/kWQs0
I’m always looking for great content to share. If you have a writing and/or marketing blog, or have a favorite that you visit often, please leave a link in the comment section. Thanks for stopping by.
Happy writing & running, Kathy
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